Are you ready to generate more sales? If so, start your email marketing today! Email marketing is the use of email to promote a product or service while developing relationships with potential customers! It can include newsletters with updates from your teacher store, such as repurposing blog posts, providing tips, etc, or promotions of sales and new products for subscribers. Email keeps customers informed, and tailors marketing to your audience teachers.

email marketing

How does it work?

It’s easy to set up and track an email marketing campaign–you can simply add a sign-up option to your website or blog. As people register, you can send updates to your growing audience. You can also direct customers to the newsletter from your social media profiles. Regular communication is a simple and effective way to send updates about your business and special offers. Software such as Convertkit, Flodesk, or Mailchimp makes it easy to schedule automated emails for customers!

Why you need email marketing?

Email marketing allows you to target particular groups of customers or even specific individuals. You can even automate sequences so you are targeting your intended customers. One huge advantage over social media is that customers are more likely to see an email than social media posts.

Ideally, email marketing should go hand in hand with social media. Adding social media “Like” or “Share” buttons to your marketing emails gives an additional way for customers to connect with your brand. Snippets of positive reviews from other teachers can be included in emails, and social media posts can drive customers to your email list.

Check out the graph of income growth!

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    email marketing

    Sending emails to your clients can substantially increase your customer base, engagement, and thus your income if you do it correctly. It’s an effective way to get people to visit (and revisit) your website or blog. More traffic usually equates to more income.

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