Whether you are starting a new side hustle or want to grow your business, you have probably wondered What is email marketing? Sure, you receive multiple emails every week advertising different products or services. However, it is one thing to get these emails and another to be the actual sender. Since emails are a powerful way to turn people into loyal followers, here are the basics of email marketing! 

what is email marketing

What is Email Marketing? 

Email marketing is a method used to promote your products or services. Essentially, it makes subscribers aware of the many ways in which you can help them. For example, you may market a specific product to help students become better readers. Or, you market a specific service to help people grow their business. No matter what you are selling or advertising, email marketing is a great way to build sales, increase brand awareness, and build relationships with subscribers. 

Whether you are new to email marketing or have been at it for years, training is always helpful. Luckily, there is a Live Email Training to learn everything you need to know! 

live training


While some people feel social media is the best avenue to grow a business, this is not the case. Email marketing is still the top way to expand your business! 

This is because people check their email every day. Additionally, no ads, videos, or reels distract people from seeing your offering. On top of this, you do not have to figure out a strange algorithm that is preventing people from seeing your offerings. 

Email marketing also allows you to build a relationship with your audience. Yes, the email may drive someone to check out your website or product listings, but the email is vital. This is how you develop your loyal subscribers. 

To fully understand all of the basics of email marketing and its benefits, sign up for Live Email Training! Honestly, this 1-hour live group training provides terrific insight into growing your business. 


Overcoming Drawbacks  

As with everything in life, there are positives and negatives. So, let’s explore some of the drawbacks of email marketing but focus on the solutions. First, emails can go to the spam folder, which barely anyone checks. A solid subject line and a dedicated subscriber list will be essential to avoid a lost email. You want people to look forward to your email and open it. 

Second, there is a ton of competition out there! You need to stand out from the others offering similar products and services. This may be a catchy line, a special promotion, or a fantastic strategy that captures your audience’s attention. 

Third, building engagement is challenging! Just because someone subscribed does not mean they will see what you offer. So, you have to do something catchy to gain followers’ attention. Again, this may be a catchy subject line, a special promotion, or some new idea that interests your subscribers. 

While there are drawbacks to consider, you can break the odds. You can overcome these aspects by staying solution-oriented and building email marketing that works for you. 

There is even an Email Startup Package to help ensure you are moving in the right direction! As you get set up, there is even Advanced Email Marketing for TpT Sellers! 

what is email marketing

Types of Email Marketing 

When learning the basics of email marketing, there are many types to consider. 

Welcome Email: This introduces yourself, your products, and your services. It may offer a freebie or sample of how you can benefit others. 

Newsletter: Think of this as a check-in. It showcases new products, services, and lets subscribers know what is in the works. 

Confirmation: If you have someone new on your list or someone who just made a purchase, they can receive a confirmation. This is a great way to say thank you and offer a follow-up promotion. It may even include the next steps to take, such as ideas for implementing their purchase. 

Invite Email: You will want to announce upcoming sales, promotions, and events. Sending an invitation is a great way to do this! 

Promotion Email: Everyone loves a good sale! So, this type of email advertises a special coming up. 

Survey: Feedback is so important! You want to ensure your subscribers are happy and enjoy your communication and products. A survey lets subscribers know you value their opinion while providing helpful insight. 

Seasonal Emails: Holidays are always such a special time! You can wish your followers an enjoyable holiday while showcasing products related to the specific day. 

If you’re feeling overwhelmed or unsure where to start with your emails, check out One Hour Zoom Training & Coaching! You will be able to learn from the Email Marketing Queen! 

email marketing expert

Building an Email Marketing List 

Now that you’ve learned the basics of email marketing, it is time to build a following. To do this, you want to have the right people on your list. So, you may start with a lead magnet where you give away something free in exchange for an email address. It could also be a free trial, webinar, or helpful resource tip. 

When composing emails, it is important for the format to be conversational and friendly. In other words, act like you are writing to one person. This will help you build trust and help ensure people open your email. 

Whether you are just learning the basics of email marketing or have been at it for years, it is always nice to make work simpler. Luckily, Convertkit and Flodesk are here to do this! Be sure to check out How to Use Convertkit and How to Use Flodesk. Both offer helpful steps to make your life easier while growing your business. 

While learning what email marketing is and understanding how it works can seem overwhelming, it doesn’t have to be! Thankfully, the tips and training above will help ensure your business goes to the next level! By starting with the basics of email marketing, you are progressing one step at a time to ensure your business has the needed foundation.

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