As a business owner in a digital world, how often do you check your email each day? Honestly, it is probably too many to count. On top of your business email, you have a personal email, too. While checking emails, you probably notice they come from many domains. While you may have never questioned this, it is time to explore why you should get a domain email.
What is a Domain Email?
When understanding why you should get a domain email, it is vital to understand what it is. An email domain is the part of an email address that comes after the “@” symbol. This specifies the email server that is responsible for receiving and delivering emails. Common ones include @gmail.com and @yahoo.com.
Switching to a Business Email
If you’ve ever emailed a business, you probably noticed they did not use a standard email domain. For example, the business email did not end in @yahoo or @hotmail. Instead, it ended in a custom email domain related to the company.
Businesses use a custom email for many reasons. First, it establishes credibility and trustworthiness. It shows who they are and that they have an established brand. Second, it is more professional. Having a custom email domain gives a higher chance of standing out from any competition. Third, it increases the chance of staying out of spam filters. No business owner wants their email to go to spam. Using a business email has a much higher chance of making it to subscribers’ inboxes. Honestly, all of these aspects are key to standing out, making a name for yourself, and growing your brand!
Choosing a Business Email Domain
There are a couple of important steps to take when developing your business email. Remembering that the email domain is one of the first things people see when they contact you is critical. So, it is the first aspect of setting a positive impression.
It is essential that the email domain reflects your brand. This may be your business name or something that makes you recognizable for what you do. If you anticipate expanding or growing your business, make sure to future-proof your email. You want your email to grow with your company rather than having to recreate it to match your new ventures.
You also want to keep it simple. It should include simple spelling or something easy for people to remember. It will also be essential to check for similar domains. You do not want to lose business because customers are confused over which email to use.
While creating your business email, be sure to check for trademarks. Also, register quickly! So many new businesses bloom each day, and you want to make sure you get what you want.
There is a lot to remember when developing a business email! Be sure to check out ConvertKit to help make your business stand out!
Setting up a Domain
Now that you understand why you should get a domain email, you probably wonder how to do it. Luckily, there are a few options.
The first is to create your email domain with your web hosting provider. Web hosting companies provide their customers free email accounts with custom email domains. So, you can log into your account and create your new email address in front of your domain. Make sure your email address reflects your brand! The second option is to set up your business email through Google Workspace or Microsoft 365. There are extra fees, but this does include special tools, such as shared file drives.
If you’ve been putting off setting up a business email, the time is now! There are many benefits to support why you should get a domain email. It will help your business stand out, reach inboxes, and establish higher credibility!
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