Whether you are new to email marketing or have an established business, there is always room to improve. Staying on top of changes is vital as new companies, features, and techniques emerge. If you don’t, you may lose valuable subscribers as they find people who continuously update and modernize their business. However, life is so busy, and it is hard to research different ways to grow your business. Thankfully, you no longer have to worry about this when using Flodesk (affiliate link). This email marketing software for small businesses has impressive features and user-friendly tools. So, let’s dive in and explore why I love Flodesk and what it can do for you!
What is Flodesk?
If you haven’t heard about Flodesk, it will transform your email platform. Flodesk (affiliate link) creates beautiful emails while giving you creative freedom. Additionally, it allows you to automate messages and have a sequence ready to send. On top of this, it uses analytics to see which emails are most popular and which days and times are best for sending. Honestly, Flodesk is a powerhouse for planning, preparing, sending, and analyzing emails.
Cost Factor
While there is a fee for using Flodesk (affiliate link), it is extremely affordable. Plus, the cost is due to how much they do to ensure your emails reach subscribers. With this fee, they allow you to send unlimited emails to unlimited subscribers. Many other companies charge based on the number of subscribers, whereas Flodesk does not charge you for expanding your business. With a flat monthly rate, Flodesk doesn’t charge you more as you grow your list and business. They help guide and support your growth!
Flodesk Features
When looking for the best email marketing software for small businesses, Flodesk (affiliate link) has many stand-out features.
User-Friendly Tools: Flodesk is intuitive and straightforward to use. It helps create stunning emails where you can still select fonts, add brand colors, and choose your layout. You will have a professional-looking email within minutes.
Email Templates: One of the many reasons why I love Flodesk involves their email templates. There are many to pick from, and you can even easily modify them to fit your brand. This includes changing the colors, fonts, and preferred layout to match your aesthetic preference. Additionally, a drag-and-drop feature makes it quick and easy to rearrange portions of the email. This feature is huge when selecting email marketing software for small businesses!
Visual Integration: When building a business, it is essential to incorporate subscribers’ different preferences. Luckily, Flodesk (affiliate link) makes it easy to integrate various multimedia types to enhance your emails. This includes images, videos, and GIFs!
Managing Subscriber Lists: It is crucial to update and refresh subscriber lists throughout the year. You don’t want to waste time sending emails to people who are not opening them or are not interested. Thankfully, Flodesk has the needed tools to segment and manage subscriber lists. They even allow small business owners to create different customer groups to ensure subscribers receive the emails they want. This is key to preventing email burnout.
Automation: Every minute is valuable as a small business owner and content creator. So, creating a custom email every time a new subscriber signs up will not be possible. Thankfully, Flodesk excels in this area! They allow you to create automated workflows that ensure subscribers receive a warm welcome and the resources they seek.
Workflow: As a business owner, you may not be available when people click to subscribe or reach out. Luckily, that is no problem with Flodesk (affiliate link)! This incredible platform allows business owners and content creators to create automated email sequences based on specific triggers. This is a great way to nurture leads and maintain positive customer engagement without needing constant attention.
All these fantastic features make Flodesk such an easy choice! The user-friendly software and incredible tools support your business through every email.
Learning to Use Flodesk
If you are worried about learning to use Flodesk, worry no more! Flodesk (affiliate link) is an intuitive program that makes it easy to create emails. Its pre-designed content blocks allow you to add information quickly and easily. Additionally, Flodesk guides you through every step! It is incredibly helpful and user-friendly. Thankfully, you will not need to worry about spending hours figuring out how to use all the incredible features.
Managing Metrics
Another reason why I love Flodesk is the metrics it tracks to help support business growth. This includes open rates, or the percentage of subscribers who actually open an email. This is essential information to have when updating your email marketing list. Additionally, it tracks click-through rates, which is the percentage of people who actually click on links within the email. This information is helpful when designing emails and knowing how much or little to include without overwhelming or underwhelming subscribers. Flodesk (affiliate link) even tracks conversion rates, the percentage of people who take a specific, desired action after clicking through. This is key to know when looking at sales. By analyzing these essential metrics, small business owners and content creators can refine their strategies to help optimize future emails and offers.
Never Settle for Less
It is essential never to settle when creating your brand and business. You worked so hard to get to where you are, and you should always strive for an email marketing platform that works for you. With Flodesk, this will never happen. Its intuitive platform ensures you can create the exact emails you want without spending hours designing them. By using Flodesk, your subscribers will see what they want and all that you offer.
Honestly, there are so many reasons why I love Flodesk and all of the benefits it offers to business owners.! Flodesk (affiliate link) is a robust platform supporting your business, brand, and growth. The user-friendly interface, customizable templates, audience management tools, and metrics ensure your business is on the path to success. Best of all, these features are all at an affordable cost and are easy to learn with the step-by-step guidance provided.
Use code Flodesk (affiliate link) to get 50% off your first year!
2 Responses
Thank you for this information! Very helpful! I have been evaluating quite a few ESP platforms and Flodesk is at the top of my list.
Question: For a small business, do you feel it’s important to also have a CRM platform that integrates with Flodesk? Or does Flodesk give you all the tools needed to track your success? I don’t want to complicate things by adding unnecessary apps, but I also don’t want to be short-sighted. Since this is all new to me, I don’t know what I don’t know, so I’d love your input please! 🙂
Thanks for the question. You would need a external program link zapier to integrate with your CRM. I would check if it integrates before you start using it.