In my line of work, I use a lot of different email marketing platforms. While I always aim to adapt to whatever system my clients prefer, I naturally have my favorites.
If you’re here, it probably means you are looking to start or expand your own business, by adding in email marketing. If so, congratulations! I’m excited for you to be taking this step.
This post is specifically about one of my absolute favorite platforms—Flodesk! For the majority of businesses I work with, Flodesk is my go-to recommendation (use my link and receive a 14 day free trial and 50% off your first year!) I strongly feel that Flodesk is the best email marketing platform for small businesses. Its stunning visual appeal, simplicity, and user-friendly design make it one of the easiest platforms to learn and use.
Choosing an Email Marketing Platform? Start Here:
I know first-hand that selecting an email marketing platform can feel extremely overwhelming. Ultimately, the best platform for you depends on your business, goals, and priorities. If you’re looking to compare options, be sure to check out my blog. I have many past posts where I compare the pros and cons of other platforms like Mailchimp and ConvertKit. Click here to explore some of my past blogs!
For a quick comparison have a look at the table below:
Flodesk Overview
If you’re not familiar, Flodesk is an email marketing service that helps businesses easily create and send visually stunning emails that are in line with their brand style and colors. While there are plenty of great platforms out there, Flodesk truly sets itself apart with its exceptionally designed templates and streamlined user experience. For creative businesses, or really any business that wants their emails to look as good as their brand Flodesk really is a no-brainer.
Simple Email Marketing with Flodesk
Here are some of my favorite features (including the newest ones added in 2025) that keep me sticking with Flodesk:
Extremely User-friendly: This is hands down my favorite thing about Flodesk. It is incredibly easy to learn, making it a fantastic email marketing option for small business owners. Especially if you are just starting out, or onboarding a VA (Virtual Assistant) or team member. Its drag-and-drop email builder is clean, and intuitive. This means that you can create beautiful emails without a steep learning curve. FloDesk also features built in analytics that are clear, and easy to understand, making it simple to monitor performance and make data-driven improvements.
In addition, if you need any help getting started, Flodesk University has a growing library of short, helpful video tutorials taught by knowledgeable instructors. Flodesk also has a help center, insiders community, email support and other resources available to their customers. These resources should help get you (or your team) up and running quickly if you need extra support.
Flat Rate Pricing: Another fantastic feature of Flodesk is the pricing. Unlike many other platforms that charge more as your subscriber list grows, Flodesk offers one flat rate monthly that does not change regardless of how many subscribers you have! Additionally, you can use my Flodesk partner link to get 50% off of your first year, making it one of the most affordable email marketing platforms out there.
Stunning ready to use Design Templates: No other platform I have used can compete with Flodesk when it comes to design. It offers a wide selection of ready-to-use, visually stunning templates. These templates can also be completely customized to match your brand colors and style; specific fonts can even be uploaded.
With Flodesk, there’s no need to create graphics in Canva and manually upload them into your emails. FloDesk contains everything you need to create gorgeous marketing emails right inside the platform. Plus, new in 2025, they have introduced even more color schemes to help users stay on brand effortlessly!
Focus on Deliverability: A common issue with highly designed emails is that they sometimes land in spam folders. Flodesk is an email marketing platform that prioritizes deliverability. Flodesk is constantly making updates so that users can maintain strong open and click-through rates while still having beautifully styled emails.
FloDesk Checkout: Another exciting update added in 2025 is Flodesk Checkout. This feature allows you to create attractive sales pages directly inside Flodesk, no need for a separate e-commerce platform! Currently, it integrates with Stripe, but I wouldn’t be surprised if they expanded to other payment providers in the near future.
Flodesk Automations
In addition to the reasons outlined above, automation is a major reason many people choose Flodesk for their email marketing, and the platform delivers.
You can easily set up workflows like:
- Welcome sequences
- Nurture series
- Abandoned cart follow-ups
- Lead magnet delivery
You can also segment your audience based on behavior (like who clicked a specific link, or signed up for a freebie), which allows you to send more targeted, personalized emails to better drive engagement and sales.
While Flodesk’s automation features aren’t as advanced as some competitors, they’re clean, intuitive, and perfect for those who want a quick and simple set up. Flodesk allows you to do it all without being a tech expert.
Why I Recommend Flodesk
Here is a quick round-up of the main reasons I choose and regularly recommend Flodesk:
- Beautiful, customizable email templates
- Flat-rate pricing (no subscriber-based increases)
- Extremely user-friendly- great for beginners or teams
- Built-in sales pages and payment processing
- Helpful automations and segmentation
- Constant addition of new features and design updates
There are so many reasons to love Flodesk, but these are the standouts for me. I’m very intentional with the systems I use and recommend because my time is valuable. I truly believe Flodesk helps me work more efficiently without compromising quality. This is why I’ve chosen this platform for my own business, and continue to recommend it as an email marketing platform for small businesses. As a proud Flodesk partner, I have shared my link throughout this post to get you a 14 day free trial and 50% off your first year!
Why Flodesk May Work For You
If you want an email marketing platform that is focused on simplicity, Flodesk is a fantastic choice. I recommend this platform time and time again because it is so simple and easy to use. The fact that it is also visually stunning, and affordably priced are also huge selling features. Whether you’re new to email marketing or looking to simplify your current systems, Flodesk offers the tools you need in a format that is easy to manage.
Want to check it out? Click here for a free 14-day trial and 50% off your first year.
Already using Flodesk? I’d love to hear about your experience with the program. Drop a comment below or send me a message!
I am a Flodesk affiliate and there are links in the blog post.
