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About NAVA
Email Marketing Services
Other Services
Resources
Account
- Courses
- My account
- Cart
- Checkout
BOOK A CALL

Melissa- Not Another Virtual Assistant

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notanotheremailagency

🏆 Award-winning email strategist agency
📈 If your email stats don’t look like this, you need me - 50.72% avg client open | 6.64% click
👇 Book a call

I knew it was time to leave teaching when Not Anot

I knew it was time to leave teaching when Not Another VA replaced my teaching income.

Not when I hit some arbitrary revenue goal. Not when someone told me I was ready. When the numbers told me.

I had been building this on the side for a while. Early mornings before school. Evenings after the kids went to bed. Weekends when I could steal the time. I loved teaching but I always felt like there was something else I was supposed to be building.

And then one month I looked at my numbers and this business had matched what I was making in the classroom.

I sat with that for a second. Because that was the moment it stopped being a side project and started being a real business.

I gave my notice not long after.

I did not leave because I stopped loving kids or stopped believing in education. I left because I finally had proof that what I was building was working. And I owed it to myself and my family to go all in on it.

Five years later Not Another Virtual Assistant is supporting clients all over the country, helping business owners get their time back through email marketing that actually works.

It started at a kitchen table. It started with a number finally matching. It started with a decision to bet on myself.

If you are in that season right now where something is building on the side and you are wondering when you will know it is real, you will know. The numbers will tell you.

And if email marketing is the piece you are trying to get working while you figure it all out, comment DISCOVERY and let’s talk. 📧

#emailmarketing #smallbusiness #entrepreneurship

Excuses don’t build businesses. Hustle and strateg

Excuses don’t build businesses. Hustle and strategy does.

And I say that as someone who built this in the most imperfect conditions possible.

No dedicated office. No uninterrupted hours. No perfect time that finally showed up on the calendar.

It was 2020. I was a full time history teacher, in the classroom. And I decided to finally do it.
Just early mornings before the house woke up. Parking lots during practice. The five minutes between school pickup and starting dinner. Late nights after everyone was in bed.

A full house. A packed schedule. Two boys in sports and a business that needed me to keep showing up anyway.

The hustle was real. But hustle without strategy only gets you so far.

The reason Not Another Virtual Assistant is still here, still growing, still supporting clients all over the country is not because I worked myself into the ground. It is because I built systems that kept working even when I was not at my desk.

Email marketing that runs in the background. Automations that nurture leads while I am at the rink. A strategy that does not depend on me being online 24 hours a day.

That is the combination. Hustle to get it built. Strategy to make it last.

If you have the hustle but you are missing the email strategy piece, that is exactly what we fix. Comment DISCOVERY and let’s talk. 📧

#emailmarketing #entrepreneurship #momboss

Most people think hiring an email marketing specia

Most people think hiring an email marketing specialist means getting emails written.

And yes, that is part of it. But it is honestly the smallest part.

When you hand your email off to a speciflist here is what you get:
Your Sundays. Your mental load. The version of yourself that is not constantly carrying a half-finished email draft in the back of your mind at every practice, every pickup line, every dinner.

You get a list that is actually working. Automations that fire correctly. A welcome sequence that is converting new subscribers into warm buyers while you are doing literally anything else.

You get someone who is in your account every week watching for the things you would never catch on your own. The broken link. The sequence that stopped firing. The open rates that are starting to dip before they become a real problem.

And you get results that reflect all of that. Our clients average 50.72% open rates and 6.64% click rates. The industry average is 20% and 2 to 3%. That gap does not happen by accident.

If you are ready to find out what all of that could look like for your business, comment DISCOVERY below and let's talk. 📧

#emailmarketing
#virtualassistant
#emailstrategy

I audited a new client’s account last week and bef

I audited a new client’s account last week and before I wrote a single email I found four things quietly killing her results.

1️⃣ Her welcome sequence had stopped firing three weeks ago after a platform update. Every new subscriber who joined her list since then got absolute silence.

2️⃣ Her lead magnet link was broken (and outdated!) She had been promoting it on Instagram the whole time. People were clicking. Nobody was getting through.

3️⃣ Her most engaged subscribers, the people most likely to buy, had not received an email in 60 days. They were going cold and she did not know it.

4️⃣ Every single subject line in her recent campaigns was generic. No curiosity. No specificity. Nothing that made you want to open it. Which explained exactly why her open rates had been dropping for two months.

We fixed all four of those things before we sent a single campaign.

And then when we did start sending, her numbers reflected a healthy list with a working system behind it instead of a broken one nobody had noticed.

This is what an audit actually looks like. And this is the type of commitment and meticulous planning we give to our clients.

If you want someone going through your account with that level of attention, comment DISCOVERY and let’s talk. 📧
#emailmarketing #emailmarketingstrategy

The fastest way to grow your client email list has

The fastest way to grow your client email list has nothing to do with posting more on Instagram.

I know that is not what most people expect to hear. But it is the truth.

Most business owners approach list building completely backwards. They create a freebie, drop a link in their bio, mention it occasionally in their captions, and then wonder why their list barely moves.

The businesses that are growing their lists consistently, month after month, are not doing more. They have a system that works in the background whether they are actively promoting it or not.

The right lead magnet in front of the right audience. A welcome sequence that converts new subscribers into warm buyers from day one. An opt-in that is actually visible and compelling enough to make someone stop and sign up.

We bring in an average of 504 leads per client every single month. Not because we are posting around the clock. Because the system is built correctly.

I am not going to lay out the whole strategy here. But if you want to sit down and talk through what that could look like for your specific business, comment DISCOVERY and I will send you the link to book a free call. 📧 #emailmarketing #emailmarketingstrategy

I thought hockey would be a fun hobby to keep my b

I thought hockey would be a fun hobby to keep my boys busy.

I did not realize it would take over my entire life and my bank account.

The 6am ice times. The gear bag that weighs more than my kids can carry. The tournaments three hours away on a Sunday in February. The equipment that somehow needs to be replaced every single season even though I just bought all of it.

And the fees. Nobody prepares you for the fees.

But then you watch them out there and you think okay. Fine. Take it all.

I am the loudest mom at the rink every single time and I have zero shame about it. These boys have my whole heart and I would do every early morning and every long drive all over again without thinking twice.

This is also exactly why I built a business that lets me be there for all of it. No boss to ask for time off. No missing games because of a meeting. Just me, my laptop, my clients, and a schedule that works around the things that actually matter.

Hockey moms, baseball moms, soccer moms, lacrosse moms, drop your sport in the comments. I want to know who else is living this life. 🏒

#hockeymom #sportsmom #boymom

A client asked me recently why we do not just use

A client asked me recently why we do not just use AI to write all the emails.

Fair question. And here is what I told them.

AI can produce an email in 30 seconds. We have seen what those emails look like. Too long, too stiff, too many links, and not a single trace of the actual human running the business.

Every email we write follows a framework we have spent years refining. We call it the Rule of 3. It is the reason our clients' emails actually get read instead of sitting unopened in an inbox forever.

I am not going to give away the whole thing here. But, It is simple, it is intentional, and it is one of the first things we walk new clients through when we start working together.

Our clients average 50.72% open rates and 6.64% click rates. The industry standard is 20% and 2 to 3%. That gap does not happen by accident.

If you want to hear about the Rule of 3 and find out if we could be a good fit for your email marketing, comment DISCOVERY below and let's have a conversation. 📧

#emailmarketing #emailtips #virtualassisting

My favorite messages to receive are “Melissa, it i

My favorite messages to receive are “Melissa, it is working.”

No context needed. I already know exactly what they mean.

It means they finally stopped putting email marketing on the back burner. They let us build the system. They trusted the process. And now they are watching it do exactly what it is supposed to do.

Open rates climbing. New subscribers converting. Sales coming in from emails they almost never sent.

That text is everything. 👏

Because this work is not flashy. Nobody sees the welcome sequence we built at 11pm on a Tuesday. Nobody notices the subject line we rewrote six times. Nobody knows about the automation we caught before it cost a client three weeks of leads.

But the business owner does. And when it starts working, they feel it.

That is what we are here for.

If you are ready to send us that text someday, comment DISCOVERY and let’s get started. 📧

#emailmarketing #clientwins #virtualassistant #smallbusiness #emailresults

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