Skip to content

About NAVA
Email Marketing Services
Other Services
Resources
Account
- Courses
- My account
- Cart
- Checkout
BOOK A CALL

About NAVA
Email Marketing Services
Other Services
Resources
Account
- Courses
- My account
- Cart
- Checkout
BOOK A CALL

Robin Newberry, Shinepages

Affiliated With These Organizations

[

notanotheremailagency

🏆 Award-winning email strategist agency
📈 If your email stats don’t look like this, you need me - 50.72% avg client open | 6.64% click
👇 Book a call

I thought hockey would be a fun hobby to keep my b

I thought hockey would be a fun hobby to keep my boys busy.

I did not realize it would take over my entire life and my bank account.

The 6am ice times. The gear bag that weighs more than my kids can carry. The tournaments three hours away on a Sunday in February. The equipment that somehow needs to be replaced every single season even though I just bought all of it.

And the fees. Nobody prepares you for the fees.

But then you watch them out there and you think okay. Fine. Take it all.

I am the loudest mom at the rink every single time and I have zero shame about it. These boys have my whole heart and I would do every early morning and every long drive all over again without thinking twice.

This is also exactly why I built a business that lets me be there for all of it. No boss to ask for time off. No missing games because of a meeting. Just me, my laptop, my clients, and a schedule that works around the things that actually matter.

Hockey moms, baseball moms, soccer moms, lacrosse moms, drop your sport in the comments. I want to know who else is living this life. 🏒

#hockeymom #sportsmom #boymom

A client asked me recently why we do not just use

A client asked me recently why we do not just use AI to write all the emails.

Fair question. And here is what I told them.

AI can produce an email in 30 seconds. We have seen what those emails look like. Too long, too stiff, too many links, and not a single trace of the actual human running the business.

Every email we write follows a framework we have spent years refining. We call it the Rule of 3. It is the reason our clients' emails actually get read instead of sitting unopened in an inbox forever.

I am not going to give away the whole thing here. But, It is simple, it is intentional, and it is one of the first things we walk new clients through when we start working together.

Our clients average 50.72% open rates and 6.64% click rates. The industry standard is 20% and 2 to 3%. That gap does not happen by accident.

If you want to hear about the Rule of 3 and find out if we could be a good fit for your email marketing, comment DISCOVERY below and let's have a conversation. 📧

#emailmarketing #emailtips #virtualassisting

My favorite messages to receive are “Melissa, it i

My favorite messages to receive are “Melissa, it is working.”

No context needed. I already know exactly what they mean.

It means they finally stopped putting email marketing on the back burner. They let us build the system. They trusted the process. And now they are watching it do exactly what it is supposed to do.

Open rates climbing. New subscribers converting. Sales coming in from emails they almost never sent.

That text is everything. 👏

Because this work is not flashy. Nobody sees the welcome sequence we built at 11pm on a Tuesday. Nobody notices the subject line we rewrote six times. Nobody knows about the automation we caught before it cost a client three weeks of leads.

But the business owner does. And when it starts working, they feel it.

That is what we are here for.

If you are ready to send us that text someday, comment DISCOVERY and let’s get started. 📧

#emailmarketing #clientwins #virtualassistant #smallbusiness #emailresults

Let me tell you about a client we scaled from $2,0

Let me tell you about a client we scaled from $2,000 a month to $200,000 a month.

She had an email list. She had an audience. She had an offer and product that people genuinely wanted.

What she did not have was a system.

No welcome sequence. No automations. No consistent strategy for turning the people who signed up into people who actually bought.

So we built it.

We set up her welcome sequence from scratch, wrote every email in her voice, and built the automations to make sure every new subscriber was being nurtured from the moment they joined her list.

Her welcome sequence alone brought in $40,000 a month.

And over time, with a functioning email engine running in the background every single week.

She did not reinvent her offer or product. She just finally had a system that was actually working for her instead of sitting idle.

That is what email marketing is supposed to do. Not sit in a platform you are paying for every month doing absolutely nothing. Work. Consistently. In the background. While you are living your life.

Our clients average 50.72% open rates and 6.64% click rates. That is not luck. That is strategy.

If you are ready to find out what a functioning email list could do for your business, comment DISCOVERY and let’s talk. 📧

#emailmarketing #emailresults #welcomesequence

It feels chaotic right now. The practices. The to

It feels chaotic right now.

The practices. The tournaments. The 6am ice times or late night field times, and the dinners eaten in the car and the schedule that somehow gets fuller every single week.

But one day, they will remember you were always there.

You made it work when it felt impossible. You never missed a game, even when it was hard. You sacrificed more than anyone will ever know, and you cheered so loud the other parents looked over.

They will never notice who wasn’t there. Because you always were.

That is why I built Not Another Virtual Assistant the way I did.

I did not want a business that made me choose. I wanted one that worked around the things that matter most, so that at 3:30 every single day I could clock out of CEO mode and just be their mom.

And that is exactly what we help our clients do too.

When your email marketing is handled, consistently and strategically, you stop spending your sideline time stressing about what to send next week. You are just there. The way you always wanted to be.

If you are ready to build a business that actually fits your life, comment DISCOVERY and let’s talk. 📧

#sportsmom #boymom #hockeymom #momboss

I rewrote a subject line 11 times yesterday before

I rewrote a subject line 11 times yesterday before I was happy with it.

And I know what you're thinking - ""that's a huge waste of time Melissa.""

Most people treat subject lines like an afterthought. You write the whole email, come up with something quick, and hit send. Which means the most important part of the email gets the least amount of thought.

Your subject line is the only thing standing between your email sitting unopened in someone's inbox and actually getting read.

A 1% difference in open rate on a list of 5,000 people is 50 more humans reading your content. 50 more people building trust with you. 50 more chances at a sale. Every single week.

So yes. I rewrote it 11 times. I tested three different angles. I read it out loud. I asked myself if I would open it if it landed in my inbox at 7am on a Tuesday.

That is the level of attention every single client email gets from us. And we do this every week multiple times without exceptions.

And that is a big part of why our clients average 50.72% open rates while the industry sits at 20%.

If you want that kind of care on your email marketing, comment DISCOVERY and let's talk about what that looks like for your business. 📧

#emailmarketing #emailtips #subjectline #virtualassistant

Come with me to PowerTable Live conference. 🧳 Tra

Come with me to PowerTable Live conference. 🧳

Travel day looked like: waking up earlier than I ever would have liked, one very important coffee and some delicious breakfast, a meetup with a college friend, a suitcase that was definitely packed with the cutest beach outfits and dresses, and a flight where I fully intended to just relax.

And you guessed it - headed straight for the beach when I arrived.

But here is the thing I kept thinking about on that flight.

A few years ago, getting on a plane to attend a conference about being a business owner with amazing influential women would have felt like something that happened to other people. People who had it more together. People with bigger lists or louder brands.

And now I get to do it. I get to market, connect, and meet amazing people.

That is what building something real does for you. It opens doors you did not even know you were supposed to knock on.

If you are in the middle of building right now and it feels like the rooms you want to be in are still a long way away, keep going. They are closer than you think.

And if email marketing is the piece of your business you keep putting off, comment DISCOVERY and let’s get it working for you. Because a functioning email list is what made getting on that plane feel possible in the first place. 📧
#emailmarketing #entrepeneur #womanranbusiness

I talked a client out of sending an email this wee

I talked a client out of sending an email this week.

I know, that seems weird. But it’s actually part of my job.

She had written a really good email promoting a new offer. The copy was solid. The offer was great.

But she had not emailed her list in six weeks.

And the first thing her audience was going to hear from her after six weeks of silence was a sales pitch.

That is not a strategy. That is a really fast way to tank your open rates and lose the trust you spent months building.

So I told her to wait. We sent a re-engagement email first. Something warm and personal that reminded her audience who she was and why they signed up in the first place. Then three days later we sent the offer.

The open rate on that offer email was 54%. Because her list was warm again before we ever asked them to buy anything.

That is the difference between someone who just executes what you ask for and someone who is actually thinking about the health of your business.

Our clients average 50.72% open rates and 6.64% click rates. That does not happen by accident. It happens because someone is paying attention to the strategy, not just the send button.

If you want that kind of partner in your corner, comment DISCOVERY and let’s talk. 📧
#emailmarketing #emailstrategy #businessowner

Follow on Instagram

BOOK A CALL

Warning: Join the list to build an email strategy that actually converts—so you can stop begging the algorithm for sales and finally get your time back for your family.

Name

Email

Copyright © 2026 Melissa Seideman | Terms and Conditions | Privacy Policy

Facebook Pinterest Facebook Instagram