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About NAVA
Email Marketing Services
Other Services
Resources
Account
- Courses
- My account
- Cart
- Checkout
BOOK A CALL

Free Subject Lines Handout

Get this free subject line cheat sheet with over 50 subject lines that convert, helpful URLs, and a subject line tester URL!

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notanotherva

🏆 Award-winning email strategist agency
📈 If your email stats don’t look like this, you need me - 50.72% avg client open | 6.64% click
👇 Book a call

It feels chaotic right now. The practices. The to

It feels chaotic right now.

The practices. The tournaments. The 6am ice times or late night field times, and the dinners eaten in the car and the schedule that somehow gets fuller every single week.

But one day, they will remember you were always there.

You made it work when it felt impossible. You never missed a game, even when it was hard. You sacrificed more than anyone will ever know, and you cheered so loud the other parents looked over.

They will never notice who wasn’t there. Because you always were.

That is why I built Not Another Virtual Assistant the way I did.

I did not want a business that made me choose. I wanted one that worked around the things that matter most, so that at 3:30 every single day I could clock out of CEO mode and just be their mom.

And that is exactly what we help our clients do too.

When your email marketing is handled, consistently and strategically, you stop spending your sideline time stressing about what to send next week. You are just there. The way you always wanted to be.

If you are ready to build a business that actually fits your life, comment DISCOVERY and let’s talk. 📧

#sportsmom #boymom #hockeymom #momboss

I rewrote a subject line 11 times yesterday before

I rewrote a subject line 11 times yesterday before I was happy with it.

And I know what you're thinking - ""that's a huge waste of time Melissa.""

Most people treat subject lines like an afterthought. You write the whole email, come up with something quick, and hit send. Which means the most important part of the email gets the least amount of thought.

Your subject line is the only thing standing between your email sitting unopened in someone's inbox and actually getting read.

A 1% difference in open rate on a list of 5,000 people is 50 more humans reading your content. 50 more people building trust with you. 50 more chances at a sale. Every single week.

So yes. I rewrote it 11 times. I tested three different angles. I read it out loud. I asked myself if I would open it if it landed in my inbox at 7am on a Tuesday.

That is the level of attention every single client email gets from us. And we do this every week multiple times without exceptions.

And that is a big part of why our clients average 50.72% open rates while the industry sits at 20%.

If you want that kind of care on your email marketing, comment DISCOVERY and let's talk about what that looks like for your business. 📧

#emailmarketing #emailtips #subjectline #virtualassistant

Come with me to PowerTable Live conference. 🧳 Tra

Come with me to PowerTable Live conference. 🧳

Travel day looked like: waking up earlier than I ever would have liked, one very important coffee and some delicious breakfast, a meetup with a college friend, a suitcase that was definitely packed with the cutest beach outfits and dresses, and a flight where I fully intended to just relax.

And you guessed it - headed straight for the beach when I arrived.

But here is the thing I kept thinking about on that flight.

A few years ago, getting on a plane to attend a conference about being a business owner with amazing influential women would have felt like something that happened to other people. People who had it more together. People with bigger lists or louder brands.

And now I get to do it. I get to market, connect, and meet amazing people.

That is what building something real does for you. It opens doors you did not even know you were supposed to knock on.

If you are in the middle of building right now and it feels like the rooms you want to be in are still a long way away, keep going. They are closer than you think.

And if email marketing is the piece of your business you keep putting off, comment DISCOVERY and let’s get it working for you. Because a functioning email list is what made getting on that plane feel possible in the first place. 📧
#emailmarketing #entrepeneur #womanranbusiness

I talked a client out of sending an email this wee

I talked a client out of sending an email this week.

I know, that seems weird. But it’s actually part of my job.

She had written a really good email promoting a new offer. The copy was solid. The offer was great.

But she had not emailed her list in six weeks.

And the first thing her audience was going to hear from her after six weeks of silence was a sales pitch.

That is not a strategy. That is a really fast way to tank your open rates and lose the trust you spent months building.

So I told her to wait. We sent a re-engagement email first. Something warm and personal that reminded her audience who she was and why they signed up in the first place. Then three days later we sent the offer.

The open rate on that offer email was 54%. Because her list was warm again before we ever asked them to buy anything.

That is the difference between someone who just executes what you ask for and someone who is actually thinking about the health of your business.

Our clients average 50.72% open rates and 6.64% click rates. That does not happen by accident. It happens because someone is paying attention to the strategy, not just the send button.

If you want that kind of partner in your corner, comment DISCOVERY and let’s talk. 📧
#emailmarketing #emailstrategy #businessowner

Stop letting marketing gurus tell you a 20% open r

Stop letting marketing gurus tell you a 20% open rate is “good.” 🛑

If only 20% of your list is actually reading your emails, you are leaving massive money on the table and letting your business sit in a digital graveyard. At NAVA, we refuse to settle for average.

We build automated email engines that currently drive an average 50.72% open rate and a 6.64% click rate for our clients.

Email isn’t dead; your strategy is just tired. When you drop the dead weight and start having actual conversations with your list, your revenue goes on autopilot.

Ready to crush the industry standard and get your time back? Click the link in my bio to grab your free coffee chat about how we can help you get your rates up!! 📈🥂

#emailmarketing #emailmarketingstrategy #businessowner

I need you to think about something for a second.

I need you to think about something for a second.

If Instagram shut down tomorrow, what would actually happen to your business?

If that question made your stomach drop a little, you are building on rented land.

Social media is borrowed space. The algorithm changes, your reach disappears, and there is nothing you can do about it. I have watched it happen to so many people who poured everything into their Instagram and then watched their engagement fall off a cliff overnight.

Instagram closed my account for almost 5 days. No warning. No explanation. Just gone.

No access to my content. No Reels. No DMs. No way to reach the community I had spent years building.

But guess what? I was not panicking.

Not because I am calm by nature. Anyone who knows me knows that is absolutely not true. 😂

But because while Instagram had my account locked, my email list was still sitting right there waiting for me. I hit send and my message landed directly in the inboxes of my people. No algorithm deciding who saw it. No platform holding it hostage. Just me and my list.

That is 5 days of business running completely normally. Client work still happening. Revenue still coming in. Nobody on my email list even knew Instagram had shut me out.

This is what people mean when they say do not build on rented land. I lived it. For real. Not as a hypothetical.

Social media is borrowed space. Instagram can close your account tomorrow and there is nothing you can do about it. Your email list is the one thing that is actually yours.

Our clients average 50.72% open rates and 6.64% click rates because we build systems that work regardless of what any algorithm decides to do.

If this made your stomach drop even a little bit, it is time to build your list. Comment ENGINE and I will send you the details on how we can help. 📧

#emailmarketing #instagramdownt #smallbusiness #virtualassistant

Your email list has been sitting there for months

Your email list has been sitting there for months doing absolutely nothing and you know it.

Not because you do not care. Because you have not had the time, the system, or the support to actually make it work.

That is what the List Growth Engine fixes.

In two weeks, we build your entire email foundation from scratch. The welcome sequence. The promotional emails. The strategy call to make sure you know how to keep it running after we hand it back.

While the industry is settling for 20% open rates, our clients are averaging 50.72% open rates and 6.64% click rates. We do not do average and we never will.

This is a done-for-you sprint, not an ongoing retainer. You are not signing up for something forever. You are getting an expert to step in, build the whole thing right, and hand you back a system that actually works.

Two spots per month. That is it. Because I refuse to do anything halfway.

Comment ENGINE and I will send you the details. 📧

#emailmarketing #listbuilding #emailstrategy

And this is why you need a partnership with someon

And this is why you need a partnership with someone who specializes in email marketing. 🔧

Let me tell you what that actually looks like.

I logged into a client’s account this week and their welcome sequence had been silently broken. Every single new subscriber that came in was falling into a black hole. No emails. No nurture. No nothing. Just people joining a list and hearing crickets.

They had no idea. They were out there doing their thing, running their business, living their life. And their list was bleeding leads every single day.

That is what you are actually paying for when you hire a specialist. Not just someone to write pretty emails. Someone who is inside your account on a regular basis, watching for the things you do not even know to look for.

The broken automation. The deliverability issue quietly dragging your open rates down. The sequence that stopped firing after a platform update. The tag that is misfiring and sending the wrong email to the wrong person.

You are not going to catch that stuff. Not when you are also running a business, raising kids, coaching clients, and trying to log off before dinner.

Our clients average 50.72% open rates and 6.64% click rates. That does not happen by accident. It happens because someone is paying attention.

If you want someone in your corner who actually watches your back behind the scenes, comment DISCOVERY and let’s talk. 📧

#emailmarketing #virtualassistant #emailspecialist

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